9 Innovations in Amazon Web Services (AWS) to Look Out for in 2023

by Anand Suresh

The cloud is constantly evolving, and Amazon Web Services (AWS) is at the forefront of this evolution. A Statista report reveals that AWS dominates the cloud application development services vendor market, from Machine Learning to DevSecOps, controlling approximately 33% of the entire market. As Amazon Web Services (AWS) continues to grow in popularity, more and more businesses are looking to adopt it as their cloud platform of choice. Organizations are adopting AWS’s wide range of secure and reliable services to reduce IT costs, boost collaboration, and improve business agility.

While AWS offers a wide variety of benefits, new advancements and features are always added that can further improve users’ experience. In this blog post, we will highlight nine advancements to look out for in AWS in 2023:

1. Cloud Security

As more and more businesses move to the cloud, security is becoming an increasingly important consideration. Amazon has been working hard to improve the security of its cloud platform, ensuring that AWS supports more compliance certifications and security standards than any other offering on the market.

One of the advancements regarding cloud security to look out for in AWS in 2023 is the Amazon Security Lake, which Amazon introduced on November 29, 2022. The solution has the ability to automatically unify security data from custom sources, on-premises, and the cloud into a purpose-built security data lake stored in a user’s account. Once enabled, it becomes easy for users to assess security data so they can have a good perception of their security across their entire organization. 


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AWS is constantly innovating in the cloud security area, and we can expect to see even more advances in the future.

2. Web3 – Blockchain

Blockchain is one of the hottest topics in the tech world right now, and the level of economic experimentation in the cloud application development services industry is exponential. Cryptonetworks is an innovative way to harmonize human and global investments, and AWS is already ahead of the curve with its managed Blockchain service. 

Amazon has a full Web3 division dubbed Web3 Labs, which in its own words, “offers the insights platform and developer tools to support your Blockchain journey.” From 2023 onwards, Web3 will become more mainstream, which will fuel the shift from the centralized domination powerhouses of the webspace.

3. Performance

As businesses increasingly rely on the cloud for mission-critical applications, performance efficiency is becoming more important than ever. Performance efficiency is basically the ability of an organization’s workload to adjust to changes in users’ demands quickly and efficiently.

On November 29, 2022, Amazon Connect introduced Contact Lens agent performance forms that provide a series of agent performance evaluation capabilities that allow contact center managers to develop assessment forms with criteria. 

AWS is constantly working to improve the performance of its services, and we can expect to see even more advances in this area in the future.

4. DevSecOps Improvements 

DevSecOps is the procedure of incorporating security testing at each stage of the software development process. With apt DevSecOps integration, security becomes a vital part of the app delivery pipeline, enabling app developers to get speedy and relative feedback during app design and development. 

AWS has released several features to help customers implement DevSecOps, including AWS Identity and Access Management (IAM) Roles for Amazon EC2, AWS CloudFormation StackSets, and AWS Config Rules. Finding validated AWS Partners with DevSecOps products has been made easy, thanks to the new DevSecOps category for the AWS DevOps Competency.

5. Artificial Intelligence (AI) and Machine Learning (ML)

Other areas AWS has been investing heavily in recent years are artificial intelligence (AI) and machine learning (ML). Organizations are using these technologies in a variety of different ways, from improving the accuracy of search results to providing more personalized recommendations.

One of the most notable recent additions in this area is Amazon Personalize, a service that allows developers to easily create personalized recommendations for their users. It uses ML algorithms to learn about a user’s preferences and behavior and then provides recommendations that are tailored to them. 

Another area where AWS is using AI and ML is in its Amazon Lex service, which allows developers to build conversational bots. Amazon Lex uses natural language processing (NLP) to understand customer queries and then respond accordingly.

AWS is also using these technologies to improve the accuracy of its search results. Furthermore, the OpenSearch Service now uses ML to provide more relevant and accurate search results.

At the AWS re:Invent executive summit that took place on November 30, 2022, in Las Vegas, Amazon Web Services, Inc. (AWS) announced eight new capabilities for Amazon SageMaker, its end-to-end machine learning (ML) service. The new capabilities include the following: 

  1. Role Manager: Simplifies the processes of controlling access and defining permissions for enhanced ML governance by administrators. 
  2. SageMaker Model Cards: Simplifies the processes of documenting and reviewing model data throughout the ML lifecycle. 
  3. Model Dashboard: Offers a central interface to track models, review chronological patterns, and examine performance. 
  4. Amazon SageMaker Studio Notebooks: This is a new data preparation capability that helps customers visually scrutinize and deal with data-quality issues in a few clicks. It also makes it possible for data science teams to cooperate with each other in real time. 
  5. Support for geospatial data: Customers can develop ML models for disaster response, urban planning, and climate science more easily
  6. Customers can now convert the notebook into production-ready jobs automatically.
  7. Thanks to automated model validation, customers can now test new models using real-time inference requests. 

The vice president of AI and ML at AWS, Bratin Saha, opined that the new Amazon SageMaker capabilities would make it even easier for teams to accelerate the end-to-end development and deployment of ML models.

6. Aurora Zero-ETL Integration with Amazon Redshift

This is another important advancement announced at the 2022 AWS re:Invent executive summit. It enables near real-time analytics. After writing transactional data into Aurora, it now takes only a few seconds for the data to be available in Amazon Redshift. As such, users can now leverage Amazon Redshift’s analytics and capabilities to obtain insights from transactional and other data.

7. Amazon OpenSearch Serverless

Serverless computing is a cloud computing execution model that allows you to run your applications without having to provision or manage any servers. Through the AWS Serverless Computing architecture, users can manage all the services they may need to develop and run a program on the AWS system. 

Amazon Web Services, Inc. (AWS) recently introduced a new serverless option, Amazon OpenSearch Serverless, which eases the process of running petabyte-scale search and analytics workloads without necessarily configuring, managing, or scaling OpenSearch clusters.  With this advancement, users will have to pay only for the resources they consume. Other serverless offerings that the company has introduced recently include Amazon MSK Serverless, Amazon EMR Serverless, and Amazon Redshift Serverless.

8. AWS Data Zone

At the 2022 AWS re:Invent executives summit, Amazon Web Services Inc. (AWS) introduced AWS Data Zone. This is a data management service that simplifies and accelerates several processes that customers perform, such as cataloging, sharing, and governing data stored on-premises across AWS and third-party sources. 

Besides simplifying processes for customers, the new data management service is also making it easy for data stewards and administrators to manage and govern access to data. It also makes it easy for analysts, product managers, engineers, and data scientists to access data across the entire organization so they can utilize and collaborate with data to get insights.

9. AWS Supply Chain

This is another advancement that Amazon Web Services Inc. (AWS) introduced at the 2022 AWS re:Invent event. AWS Supply Chain is a new cloud application that enhances supply chain visibility and provides actionable insights to enable customers to alleviate supply chain risks and reduce costs. With just a few clicks, users can connect their supply chain data from EDI, SAP, and other sources. 

The vice president of AWS Supply Chain, Diego Pantoja-Navajas, said that the company will continue its investment in AWS Supply Chain to enable customers to address their toughest supply chain issues. 

Partner with a Full-Service Software Development Firm to Leverage the Power of AWS

AWS has been at the forefront of innovation in the cloud computing space, and it continues to lead the way with new features and services. It is constantly innovating and introducing new features to make its cloud computing platform more powerful and easy to use.  With these new capabilities, AWS will continue to be the leading cloud platform for businesses of all sizes.

If you are considering integrating AWS into your digital transformation strategy, you need a partner with responsive and scalable solutions and strategies that scale to support future requirements. Luckily, you don’t have to look further, as Practical Logix has got you covered. 

Our company was established in 2014 by a dynamic group of software engineers. Since then, we have been developing innovative software solutions and applications that our esteemed clients need to grow their businesses. Our full-service software development firm touches a broad range of software proficiency, including Big Data, Analytics, Agile Methodology, GIS, UX/UI, and Cloud Engineering. 

With the understanding that the technology landscape is always in quick progression, we strive to provide the best software support and maintenance to ensure our clients remain competitive in their respective industries. AWS trusts us to help ambitious business owners and leaders leverage the platform and its growing range of features to drive innovation.

If you are ready to start the digital transformation journey using AWS, don’t hesitate to contact us to find out more about our services. 

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