Top eCommerce Website Development Platforms in 2023

by Sreejith Partha

To most online store owners, eCommerce websites are a powerful engine for offering stellar customer experiences that translate into good sales. Customers can easily find goods, pay for them, and choose shipping locations in moments. But with a wide variety of great options, picking one that serves your unique needs may be difficult. Here’s an analysis of the best eCommerce website development platforms to help you.

Adobe Commerce

Formerly called Magento, Adobe Commerce is an open-source eCommerce platform that’s highly customizable, making it ideal for big enterprises in the B2C and B2B realms.

It also has headless capabilities. That means the front end and back end of the app are separated. Headless commerce skips the consumer-facing user interface and uses APIs to expose the underlying functionality of the app and execute commands such as displaying products or adding things to a wish list. 

For example, if a customer clicks ‘add to wishlist’ on the front end, API sends the request to the back end. The back end then registers the product as active for future action, such as a purchase. These functions also enable you to build anything.

Besides the customizations that help you make your website however you want, the drag-and-drop feature makes uploading media a cruise.


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With the future view, you can see how your website will look and keep making changes until you get a view you like. Further, you get analytics insights about customers, sales, and other important data.

Its permissions features allow you to assign authority, roles, and abilities –a helpful function for a large enterprise with multiple users.

To help with customer experience, Adobe Commerce offers Sensei, an AI-powered feature that allows customers to get personalized offers such as requesting quotes, getting unique discounts, and negotiating offers. You also get an inventory management tool to help you manage orders.

However, setting it up requires some back-end developer knowledge. Even with a free basic-level offering, any business keen on growth must upgrade to make good use of the platform. It also lacks direct customer support. The pricing starts at $1,988 monthly, with further details granted upon request.


Shopify’s strongest selling points are a user-friendly interface and allowing anyone to set up a functional online store without coding knowledge.

Besides that, its fair pricing offers users different pricing cadres that start with a free trial and paid option that costs $29 to $299 per month. Each Shopify level offers unlimited storage and bandwidth space, and you can post unlimited products, making it ideal for a business that aims to grow.

Shopify can integrate with over 6000 software, and their customer support is available 24/7. The downsides are limited themes and customizations.

Shopify Plus adds more powerful features to Shopify to meet the needs of fast-growing, high-volume eCommerce owners who want more control over their online stores and still have efficiency, including headless capabilities.

These features include advanced automation tools, unlimited scalability, and customization options. It also comes with dedicated support you can count on to help manage the app.

Shopify Plus does not offer pricing for different plans but creates custom pricing based on your needs. Starting price is $2000. 


WooCommerce is a WordPress extension that lets you turn a WordPress website into an eCommerce store. 

Although being a plugin means it works in a traditional monolithic way, it still enables headless development using core features and additional plugins. For example, it extends WordPress’ REST API to enable developers to integrate with WooCommerce in multiple ways.

Pricing starts at free for the basic version but still affords you a wide array of highly customizable extensions.

For instance, your customers can make bookings, sell subscriptions and accept recurring payments. It also has various shipping brands, including trusted bigwigs like FedEx and Royal Mail.

It also allows you to build a coupon referral program to reward your customers. You can also accept preorders, put online courses on sale, etc.

The most expensive plan goes for $249 per month –which may make part of the cons for this eCommerce website development tool. You also have to understand how WordPress works before using it. You also have to buy a domain name, web hosting, and SSL certificate.

eCommerce Website Development
Creative planning for eCommerce website development

Salesforce Commerce Cloud

The Salesforce Commerce Cloud tool is part of the Salesforce Customer Success Platform, developed to help retailers engage their customers online and in physical stores throughout their customer journey.

There are many features to celebrate, with the first being headless capabilities. Also, it offers high flexibility, making it useful to different business types. The user interface is one of the most intuitive among eCommerce website builders, allowing average people to manage it well.

It also comes with an adept merchandising suite that helps users sort, filter, zoom images, etc., so online shoppers can analyze products before settling on one.

With inventory management, you can seamlessly track orders and sales. Further, you get insights into website visitors’ and shoppers’ data presented in a format that makes the building blocks for creating personalized customer experiences.

The starting fee is $4 but doesn’t cover setup fees. Also, plans and pricing are granted upon request.

Big Commerce 

This is another great eCommerce website development builder with headless features that simplify integrations. Big Commerce is a hosted eCommerce solution that starts its pricing with a 15-day free trial and then offers the standard, plus, and pro plans for $29, $79, and $299 monthly.

Its biggest offerings? It offers extreme scalability for online stores with more built-in sales tools than most builders, which it incorporates with stellar SEO and multichannel integration. Multichannel integration is a big plus if you use different online channels to market and sell products.

Also, you don’t have to pay any fees, and the fact that it’s hosted means you don’t have to pay for web hosting or buy extensions to benefit from it.

Its downsides are the complicated setup and multiple features that make it unfavorable for a vendor who wants to sell on a small scale.


Prestashop is 100% free to use, great at customizability, and offers access to all of their themes’ code so you can edit as much as you like.

Excellent customizability also plays a role in helping you create a unique layout for your website. You also get over 3000 templates to start with and change as the business scales.

Secondly, it offers unlimited product listing for free, a feature most eCommerce website development builders fail to do. This means you don’t lose out on the features if your inventory is small, and you still get the best out of it if you want to sell on a large-scale basis.

With built-in marketing features –such as discounts and coupon codes, email marketing, limited-time offers, and free shipping, it enables newbies in the eCommerce space to do everything they need to sell something and grow steadily.

It’s also free to download, and you can use it without add-ons and integrations without upgrading to a premium account. Its headless feature allows a modern and smooth storefront and scalability.

On the flip side, you need coding knowledge to use it, the setup is lengthy, and its multiple integrations aren’t free of charge. Also, you’ll incur hosting and security costs.

ecommerce development company
eCommerce website developers brainstorm design notes for enhanced user experience.


If you value community support, OpenCart promises extensive community support. This highly customizable open source supports multi-store creation, enabling eCommerce business owners to run several from the same interface.

Customer-friendly features include promotion and discount services, product category management, point accumulation for loyal customers, etc.

It’s scalable, too, and offers tons of free themes that provide decent, clean website layouts. Also, it has a feature called OpenCart PWA that offers headless capabilities with optimized API requests to reduce the need for massive storage space. Pricing starts with a free 7-day trial.

The first con is requiring add-ons to introduce additional features. Another disadvantage is requiring PHP and MVC (L) models to be set up.  


Volusion is headless and has been around for decades and has maintained its strongest selling point: an excellent eCommerce website development solution with a host of marketing tools to help you build marketing campaigns easily.

Its latest update to ‘V2’, a new operating system with impressive UX, makes it a worthy contender among the most used eCommerce website builders today.

First, inventory management is much better because it provides a clear view of your stock. You also get 11 free themes and 34 additional paid themes costing $180 each. Volusion lets you change templates anytime you like. That means you can change your online store’s look without the hard work of reorganizing the content.

The analytics tool provides comprehensive customer data and payment options.

Biggest drawback? It doesn’t offer blogging space but lets you link your blog through a subdomain. 

Pricing starts with a free trial. From there, you can choose plans costing between $29 to $299, with the personal plan costing $29, $79 for the professional option, and $299 for the business option. The prime plan offers custom prices.

ecommerce application development
Work with an eCommerce website development team to guarantee best results

eCommerce Website Development: The Bottomline

Experts say the eCommerce market will grow 10% in 2023 alone and be worth over 8.1 trillion by 2026. It’s a big market that shows the need for eCommerce application development.

Still, the oldest rule of thumb in choosing a product for your business stands: cheap, fair, or expensive, the best eCommerce website development tool is the one that squarely meets your needs. Also, while the software tools on this post are worth your time, working with an eCommerce development company to build your website guarantees you better results than doing it yourself. Practical Logix is the ultimate go-to solution for eCommerce development that meets the problems you encounter every day. Learn More.

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