Today, having an online presence is no longer a choice but a necessity. With an overwhelming 12 to 24 million active e-commerce sites recorded globally, standing out in this crowded space requires more than the mainstream digital footprints. (Source: WPForms) This is where one needs custom ecommerce application development that best represent your brand and capture the attention of your users.
But before you jump on this bandwagon, it is crucial to consider all the aspects of the ecommerce application development process and how you can make the best out of it. Let’s dive in and take a closer look at the current e-commerce landscape at play!
The Dynamic e-commerce Landscape That Exists Today
The growth of e-commerce has taken everyone by surprise, from retailers to wholesalers to consumers themselves. Since this model has come into action, there is simply no going back to the old way of doing things— heading to the market and purchasing commodities. While the rise of e-commerce has become significant over the last decade, it has also translated into evident market growth.
E-commerce has garnered a user base of over 2.14 billion, which accounts for about 27.6% of the world’s total population. (Source: BigCommerce) The e-commerce revenue tends to show a CAGR of 8.95%, projecting the value to hit US$5,026.00 billion by 2028. (Source: Statista)
With the anticipated growth in the years to come, it is integral for all businesses to explore the e-commerce industry to stay relevant.
Download a PDF version of this Checklist. Access it offline anytime. Bring it to team or client meetings.
The Crucial Role of Custom ecommerce Application Development in Ensuring Business Success
Studies reveal that about 13% of retail executives consider their e-commerce platform to be completely personalized. (Source: Netcore) A customized experience is demanded by 77% of the customers, drawing them further towards the brand. This evidently necessitates the need for custom development that best represents you to your target audience.
Customization is the only way forward for businesses today. The dependence on personalized services and applications is expanding so rapidly that anyone falling out of this line is expected to suffer. Custom e Commerce web applications refer to creating a unique website for the business according to the business requirements. It emphasizes both the aspects of the customer and the brand image.
These websites are built to represent the brand’s voice and values while also creating a flawless shopping experience for the users. Such websites are built with the flexibility to make space for further customizations and catering to the customer’s requirements.
Most businesses might consider custom development to be an expensive affair. However, building your ecommerce application just as you want tends to be extremely cost-effective in the long run.
Popular Benefits of Custom ecommerce Application Development
Investing into the application early on saves you from unexpected failures while paving the way for improved customer experience and, thus, better chances of sales. With streamlined development processes, you can easily get custom ecommerce applications that best suit your specific needs.
Here are some of the most sought-after benefits yielded from custom developments:
- Enhanced Customer Experience
Custom ecommerce applications give way to high-end customer experiences, thanks to the extent of personalization offered. From a specific theme and flow to the custom product categories— all nudge the users to feel valued once they land on the site.
Interestingly, more than 80% of users tend to make a purchase when given a tailored shopping experience. (Source: Epsilon) This is the holy grail to skyrocket your revenue like never before.
- Unique Payment Methods
Let’s face it— a seamless payment experience is certain to result in actual orders. Frequent payment failures, limited payment methods offered, or complicated navigation can all drive a potential customer away.
Make sure to have a streamlined payment flow while listing all the popular payment options to encourage leads to convert.
- Better Scalability
While your business may grow each day, you certainly don’t build ecommerce applications at the same rate. This is exactly why you must invest in an application that can easily evolve with time.
Custom ecommerce applications save you from making additional license purchases as your business thrives. It accommodates the changes and helps you get the desired features without having to disrupt the entire application.
7 Key Aspects To Know Before Kickstarting Your ecommerce Application Development
Although ecommerce application development could seem difficult at first, it becomes easier by being aware of some important details. Now, let’s examine some essential elements for developing your e-commerce website.
1. Thorough Market Research for Better ecommerce Application Development
Before you go into the specifics of application development, do your study on the market. This stage offers responses to the following questions concerning your target market, which aids in the definition of particular business goals:
Who to sell – This process includes identifying your customer base, studying the present customers, and researching the potential customer base expansion.
What to sell – The next step in market research is to identify the products or services you will sell to the customer. Determine the niche and the category of the product before moving forward.
How to sell – Lastly, define the channel through which you will make the sales. Choose the most effective channel based on your products and the target customers.
You also get to learn about varied elements that govern your target audience’s preferences and expectations. Doing this analysis will not only enable you to develop an app that captures the audience’s attention but also emerges strong among your competitors.
There are different ways you can perform market research, including face-to-face interviews, survey tools, questionnaires, and phone calls. It can also be helpful to see what the competitors are doing and how the customers are reacting to it.
2. eCommerce Platform Selection
This is where the real struggle lies- should you go with progressive web apps, cross-platform solutions, or native apps like iOS or Android? Deciding on an ecommerce application development platform largely depends on factors such as target audience, budget, scalability, uptime, features, functionality, customer reviews, and the sort of security you expect from your platform.
As each platform has distinct attributes, it is up to you to diligently choose the one that specifically caters to your business needs. The design of your website will also greatly depend on the platform chosen. As a result, the platform consideration comes early on in the larger scheme of things.
3. Opting for a Simple and Clean Design
Today’s users prefer an application that is simple to use and minimalist. It is critical that your application has an intuitive layout, eye-catching visuals, and simple navigation so that users can quickly find the exact part they are looking for.
One must organise every button, menu, icon, and piece of content neatly. The user interface should have adequate spacing, a simple color palette, and ease of use. Overall, user satisfaction and conversion rates are positively correlated with how simple and straightforward your software is to use.
The patience level of users is dropping by the hour. As a result, providing them with a seamless user experience is of high priority. The more seamless their shopping experience is, the better the conversion and retention rate of your website will be.
4. Spending Time to Build a Unique Branding
Positioning yourself as unique from the other players in the market is integral to a successful launch. Take time to build a unique brand voice and portray that uniqueness in ways that reach the customer and make you stand out of the crowd. Unique branding also helps the customers ascertain what to expect from your website.
The key factors that you must pay attention to include website design, content, advertising, packaging, colors, logo, etc. Think of it this way – every single aspect the customer interacts with tells them something about your brand. As a result, every aspect missed equals a missed opportunity.
Dwell on factors such as the purpose of your brand, the targeted customer base, the mission and target of your brand, and the primary problem addressed by your brand. These factors together will assist you in establishing your brand uniqueness and conveying it to the customers.
5. Build a Strong Marketing Strategy
Next in line comes the requirement of building a marketing strategy that compliments your brand/website launch. Targeting and attracting consumers works parallelly with other efforts. Tap into bases such as social media marketing channels, search engine marketing, and email marketing to build awareness about the launch.
It is only when people visit your website that it will prove beneficial. As a result, creating awareness and attracting customers is as important as building the website itself. While having a launch marketing plan is a must, try to build follow-up marketing strategies as well to implement as your brand grows. You can dive into social media marketing channels to see what your competitors are doing and study the ongoing trends to position your brand as relevant.
6. Choose a Payment Gateway
One integral part of making online sales is managing the payment gateway. It serves both the business and the customers. You can rest assured of a safe fund transfer and the customers of high security. It is integral to build trust with your customers, and partnering with reliable and renowned payment gateways is one way to do so. When the buyers know that their details are safe and the merchant is trustworthy, their faith will immediately come forth.
Further, do not forget to consider your audience base. If your brand desires to cater to an international audience, your payment gateways must have international integration. Connect with a reliable partner to choose a payment gateway and iterate it in case you require professional assistance. This is an important part of enabling a seamless user experience and one must pay attention to it.
7. Ideas for Future Growth
Having a strategy for a website launch must always be accompanied by a vision for your business. A vision of where you want your business to reach in a few years is very important to determine the course of action once the website is launched. Also, think of a plan B for all your marketing and operational plans, just in case.
Alongside a vision, you must also have ideas for the growth of the business. These include thinking about markers such as which other markets you can expand into, what customer base you can potentially attract, which technology you can integrate to smoothen processes, etc. While short-term goals are all that is needed to kickstart ecommerce application development initially, long-term goals are very important to grow the business with time.
With the knowledge of key considerations, you are now fully equipped to move toward the ecommerce application development stage. We at Practical Logix help you get started with custom application development and overcome the initial set of challenges. From setting up the foundation of the app to making sure it runs seamlessly across platforms, our experts guide you throughout the process.
Reach out to us today and get started on the road to successful online ecommerce!