Web Development Trends for 2019

Web Development Trends for 2019

by Anand Suresh

Your website is the first contact you make with a potential client. In fact, approximately 200 new websites are created every minute. With such stiff competition, the design and usability of your website comes into play. How you engage with your visitors and share information becomes crucial to your growing success.

The web development environment is ever-changing, and people from all over the world are shaping future trends. Businesses that keep up with the latest trends and employ them into their website tend to see more lucrative results. Similarly, the smartest web development companies stay up to date on web development trends, making sure they remain in the know.

Let’s look at the trends that are bound to shape web development in 2019.

Humanized Chatbots

When chatbots were first introduced, people were skeptical whether the concept would take root. After all, people love human interaction, and businesses with the best customer service are talked about the most. However, according to a recent web development survey, 48% of customers say they prefer having a “Live Chat” module on a website. The ability to get information instantly is very appealing to customers.

The next logical phase is to build more humanized chatbots that interact in a more humanlike way. Intuitive efficiency and AI functionality can allow chatbots to expand on their range of answers. They can handle undefined questions and give replies that look and feel more natural to the customer. This innovation in chatbot technology won’t be taking place in the far-away future, but rather, it is a set reality for this year.

Businesses all over the world are hoping to adopt the chatbot innovation. Gartner predicts that approximately 85% of customer interaction for businesses will be with chatbots by the end of 2020. With such a prime, lucrative market on the horizon, web developing companies are brushing up on their chatbot programming skills. Humanized chatbots will revolutionize the customer service industry with businesses reaping in on the monetary front.

Static Websites

When the internet first started becoming popular in the ‘90s, static websites were all the craze. It seems like this old trend might be making a comeback, as people finally understand the benefits of having static websites. Dynamic websites take up too much space and add too much overhead, while static websites that only consist of HTML5 and CSS3 can capture the user’s attention. After all, the human attention span, according to a survey, is less than eight seconds long, which shorter than that of your pet goldfish.

Another aspect that comes into play with static websites is the unconventional way you get security. Without a database, the ability to inject malicious data queries becomes nil. Also, the simplicity of static websites eliminates any threat to hacking. This is something the business world appreciates, especially after the recent spate of data and website hijackings.

Further, speed is a key benefit that static websites provide. According to a survey by Kissmetrics, 47% of people want a website that loads in under two seconds. Google has taken note by penalizing slow loading website on their page rankings. This SEO boost is a bonus given to any businesses that use static websites. Indeed, web development companies are taking note this latest trend, and to benefit from it, they even suggest making strategic websites static.

CSS Variables with Houdini

Introduced in 2017, CSS variables are considered to be a mesh between conventional coding and CSS’s style properties. In addition to variables, there is support for function in CSS. However, the problem is that not many programmers are taking advantage of these exciting CSS features, but that is set to change this year.

More people are picking up CSS variables, also known as ‘custom properties,’ to widen the scope of CSS Grid and give more options for themes. As people teach themselves how to manipulate CSS variables and functions, exciting new examples will arise. CSS variables and functions work just like they do in any other programming language, so you can eliminate multiple instances of writing the same CSS code.

Houdini APIs, at present, are in initial stages of development, but they promise more changes to CSS variables. These APIs are attempting to reconstruct the way web authors and web specification authors interact. Furthermore, you can also play around with the Houdini Paint Worklet, but this currently requires Google Chrome to work. Once all the bugs are fixed, Houdini is set to change how we implement CSS to web pages. Seemingly all web development companies are eagerly looking forward to Houdini APIs.

Single Page Websites

Single page websites are quickly becoming popular. Many predictions see them as the forerunner in website builds in 2019. Written in pure HTML for easy implementation, the ability to get the same page view on different devices without additional scripting is welcoming. This gives you a chance to focus on the page itself without getting distracted by other elements like carousel images on the page.

The implications for businesses is that they can finally provide information to all devices, especially tablets and mobile phones without compromising on the content or design. Clean, simple single page websites load faster, making them mobile-friendly. This helps businesses reach out to customers far on more platforms. The rules of engagement will change with single page websites; for example, Statista reports there will be 31 billion devices going online by 2020.

Web development companies acknowledge the benefits of creating single page websites, but you will need expert handling. Not all businesses will do well on a single page. This is where web developers come in. They know which businesses will thrive on single page websites, making sure business owners understand what they are getting into and how they can succeed.

Rise of JavaScript

There are more than 10 million JavaScript developers worldwide, and the number is predicted to increase. The flexibility and massive capability of the JavaScript frameworks, along with the open source initiative, is what most web developers admire. Just by writing a few lines of code, you can make a website stand out. Beyond this, you can create fully developed websites in less time and using less code through frameworks and existing libraries.


Vue continues to impress over Angular because it allows for individual expression. Unlike Angular, which is known to be bossy, Vue offers the same lightweight experience of Angular along with creative freedom to code what you want.


However, Angular shouldn’t be considered dead. 2019 will see more websites and web applications using the Angular framework. With Google deploying new versions every six months, prospects for Angular look promising. Indeed, web development companies are predicted to continue using the framework to create complex websites that allow for multifaceted features.


React has a similar working stance as Vue except for one major difference. React is a library, not a framework, which allows it to integrate easily with other libraries. This ability to interact has made React a force to reckon with for developers who need reusable codes for website functionalities.


Node already outshines its contemporaries. Developers already working on the platform say it outwits all previous server-side scripting. Node does this by offering a smart way to do things right. The open source component makes it ripe for more developers to code modules and add to the already-rich library.

Most web development companies use JavaScript frameworks to cut down the build time and to offer an easy and affordable solution for websites and web applications. With the rise of static websites and increased demand for easier frameworks, JavaScript is becoming popular in the programming world again.

Modules for Page Creations

There are times when you need to create pages to offset your creativity. Bloggers, especially WordPress users, understand how frustrating it is to create the blog posts they envision without code. Besides, who has the time to meticulously code each line of content when you are in a creative mood?

Modules are set to make their mark this year, especially with the entrant of the Gutenberg editor for WordPress. The editor allows users to create complex pages for their website or blog without needing to know any HTML. The drag and drop components of such modules make it easy for users to be not only expressive but also creative via professional-looking web pages.

Push Notifications

Email newsletters are becoming more outdated as push notifications have become more popular. Everyone has their phone on them and so push notifications make more sense. The concept is quite simple. All you have to do is download an app you like, and you easily get notifications about the latest blog post, product, or service with the touch of a button.

Now, you can get the same feature on websites, as well. You can easily send notifications for a new blog post or a new product without asking for email addresses or contact information. The best thing is that the user will receive your messages even when the website tab is closed.

With the GDPR law already underway, the balance between privacy and public data is thin, especially if this said data will be shared across multiple sources. Instead, push notifications always let users choose how much involvement they want and the personal details they want to share with the app. This alone sets it apart from email marketing.

Another advantage that push has over other communication methods is that they are non-intrusive. You get limited space to convey your message, and the user instantly reads your notification. However, the trend now is getting push notifications to be more personalized. The concept is that if you send a message telling the user what they want to hear, they will be more likely to click on the notification and visit your website. This can lead to them engaging with your website more frequently. For example, they might buy a new product or write a comment. Intuitiveness and foresight from user experience are what the trend is moving towards, especially using AI and machine learning initiatives.

Progressive Web Apps (PWA)

The next advances in technology all deal with mobile phones. Even Google introduced AMP to check page load speeds for mobile devices. But, creating mobile apps or another copy of the website for mobile phones isn’t feasible for most businesses.

Progressive web apps (PWA) offer a better option that is something between mobile apps and a mobile website. There are advantages to the PWA. First off, they take only 0.5 to 0.8 seconds to load, which is a big boost to page ranks and customer satisfaction. In fact, sites who have already developed their progressive web apps say sales conversions have risen just by using this technology.

Another remarkable thing about PWA is that you can view the content offline in a reliable, secure HTTPS environment. You can also use push notifications just like on mobile devices, including the home screen, geolocation, etc. Best of all, you aren’t limited by devices as PWAs work on tablets, mobile devices, desktops, laptops, and so on. In short, these work hard to enhance the user experience.

Google has given their nod of approval by recently, announcing that PWAs can now be added to the PlayStore. You can convert your existing PWA using the PWA2APK tool and then upload your PWA to the PlayStore. This gives a great vantage point to businesses as it introduces their business to people who had never heard of their brand, product, or services.

Motion Design in UI

Flash-driven sites are now facing a backlash with people yearning for something unique that has a straightforward design. With static websites and single page phenomenon taking the web by storm, images and animations are also becoming more minimalist. This is where Motion UI works best, working with animations and transitions for realistic effects done naturally.

Background animations, animated data visualization, password animations, file deletion animations, page transitions, animated hover, and so on, all use the Motion UI technology to give movement to sites without excessive overhead. Using the latest features of the CSS pattern with JavaScript, you can create a truly seamless animated environment.

Motion UI depends heavily on the Sass library to create flexible, fluid movements in websites. This trend is likely to explode this year, with many more effects added to the existing library. Web development companies that specialize in Motion UI are in high demand because businesses realize the advantages of this technology. Boosting user engagement and site usability through this technology contributes to the likelihood of a transaction occurring.


In the end, 2019 is just beginning, and we are seeing so many new developments in the web development industry. With each new day, these technologies form and shape through trial and error to give users a totally unique experience. Web development companies can reap the most advantages, as they learn and incorporate the latest technology to provide business websites something never-before-seen.

Anand Suresh is a Senior Technical Project Manager at Practical Logix. He specializes in bridging the gap between the technical and non-technical teams while maintaining budget, timeline and quality of projects.

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